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LaunchSmarter

Pay-Per-Lead Services Agreement

Version pay-per-lead-v1

1. Scope of Services

Company agrees to generate and deliver qualified leads to Client on a pay-per-lead basis. Marketing channels, strategies, and platforms may change at Company's discretion as the marketing landscape evolves.

Company may integrate with Client's sales cycle, CRM, or internal systems as reasonably necessary.

Services outside the scope shall be billed at $75 per hour.

All ad copy, landing pages, and marketing materials must be approved by Client prior to going live.

Company will cover advertising spend unless otherwise agreed in writing.

2. Definition of Qualified Lead

Qualified Lead parameters will be defined collaboratively during onboarding calls and may be updated in writing by mutual agreement.

At minimum, a Qualified Lead must include a valid name, phone number, email address, and meet the agreed service criteria.

A lead may only be disputed if:

  • The phone number is invalid or non-working
  • The email address is invalid or undeliverable
  • The person does not exist
  • The lead is a duplicate within the prior ninety (90) days

No other disputes shall be valid.

3. Lead Delivery & Dispute Window

Leads will be delivered via agreed method (CRM, email, webhook, or other agreed system).

Client must dispute any lead within three (3) business days of delivery.

Failure to dispute within three (3) business days constitutes automatic acceptance.

4. Pricing & Payment Terms

Leads are sold per delivered lead, billed via the saved payment method on file.

Billing is processed via Stripe.

All payments are non-refundable once leads are delivered.

Company reserves the right to pause delivery for failed or overdue payments.

5. Variable Lead Pricing

Company may propose adjusted pricing.

Client approval via email, SMS/text message, or other written electronic communication shall constitute binding authorization to bill at the adjusted rate for the specified lead type or campaign.

6. Exclusivity & Ownership

Leads delivered under this Agreement are exclusive to Client unless explicitly stated otherwise in writing.

Company will not resell delivered leads.

Ownership of leads transfers to Client upon payment.

Company may use anonymized performance data for internal analytics and marketing purposes.

7. No Performance Guarantee

Company does not guarantee sales, revenue, close rates, ROI, or conversion outcomes.

Company guarantees delivery of Qualified Leads only.

Company is not responsible for Client's internal follow-up process, sales performance, response time, CRM handling, or inability to contact a lead.

8. Term & Termination

This Agreement operates on a rolling basis tied to lead delivery.

Either Party may terminate with written notice.

Any unpaid balances become immediately due upon termination.

9. Independent Contractor

Company is an independent contractor and not an employee, partner, or agent of Client.

10. Limitation of Liability

Company's total liability shall not exceed the total amount paid by Client in the preceding thirty (30) days.

Under no circumstances shall Company be liable for indirect, incidental, special, or consequential damages.

11. Force Majeure

Company shall not be liable for delays or failures caused by circumstances beyond reasonable control, including platform changes, advertising suspensions, regulatory changes, or technical failures.

12. Amendments

This Agreement may be amended by written agreement of both Parties. Written electronic communication, including email or text message confirmation acknowledged by both Parties, shall constitute valid written modification.

13. Entire Agreement

This Agreement constitutes the entire agreement between the Parties and supersedes all prior discussions or agreements.

Questions about this agreement? Email support@launchsmarter.com.